The reason for this fiasco was that Microsoft greatly over-estimated its ability to impose the costs of migrating old content on their customers, and the customer's ability to resist. Old habits die hard. Microsoft is trying to end support of Windows XP and Office 2003 on April 8 but it isn't providing cost-effective upgrade paths for what is now Microsoft's fastest-growing installed base. Joel Hruska writes:
Microsoft has come under serious fire for some significant missteps in this process, including a total lack of actual upgrade options. What Microsoft calls an upgrade involves completely wiping the PC and reinstalling a fresh OS copy on it — or ideally, buying a new device. Microsoft has misjudged how strong its relationship is with consumers and failed to acknowledge its own shortcomings. Not providing an upgrade utility is one example — but so is the general lack of attractive upgrade prices or even the most basic understanding of why users haven't upgraded.This resistance to change has obvious implications for digital preservation.