Those who cannot remember the past are condemned to repeat it
George Santayana: Life of Reason, Reason in Common Sense (1905)
Who controls the past controls the future. Who controls the present controls the past.Santayana and Orwell correctly perceived that societies in which the past is obscure or malleable are very convenient for ruling elites and very unpleasant for the rest of us. It is at least arguable that the root cause of the recent inconveniences visited upon ruling elites in countries such as the US and the UK was inadequate history management. Too much of the population correctly remembered a time in which GDP, the stock market and bankers' salaries were lower, but their lives were less stressful and more enjoyable.
George Orwell: Nineteen Eighty-Four (1949)
Two things have become evident over the past couple of decades:
- The Web is the medium that records our civilization.
- The Web is becoming increasingly difficult to collect and preserve in order that the future will remember its past correctly.
In a 2014 post entitled The Half-Empty Archive I wrote, almost as a throw-away:
The W3C's mandating of DRM for HTML5 means that the ingest cost for much of the Web's content will become infinite. It simply won't be legal to ingest it.The link was to a post by Cory Doctorow in which he wrote:
We are Huxleying ourselves into the full Orwell.He clearly understood some aspects of the problem caused by DRM on the Web:
Everyone in the browser world is convinced that not supporting Netflix will lead to total marginalization, and Netflix demands that computers be designed to keep secrets from, and disobey, their owners (so that you can’t save streams to disk in the clear).Two recent developments got me thinking about this more deeply, and I realized that neither I nor, I believe, Doctorow comprehended the scale of the looming disaster. It isn't just about video and the security of your browser, important as those are. Here it is in as small a nutshell as I can devise.
Almost all the Web content that encodes our history is supported by one or both of two business models: subscription, or advertising. Currently, neither model works well. Web DRM will be perceived as the answer to both. Subscription content, not just video but newspapers and academic journals, will be DRM-ed to force readers to subscribe. Advertisers will insist that the sites they support DRM their content to prevent readers running ad-blockers. DRM-ed content cannot be archived.
Imagine a world in which archives contain no subscription and no advertiser-supported content of any kind.
Update: the succeeding posts in the series are: